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Updated on
3/26/2024

Full-Stack Ahead: We Became a Brokerage

Written by: 
Yishai Cohen

Earlier this week, we announced that we received our real estate brokerage licenses in all states where we have existing properties, as well as states where we are planning for expansion. This is an important milestone in our long-term strategy to transform the real estate industry.

I wanted to double down on why we issued brokerage licenses and how this fits into our greater roadmap.

One of the primary objectives of any investment is to keep costs as low as possible to maximize profit. Historically, real estate has suffered from some of the highest levels of fee takers and service providers, who collectively take a more significant cut of the investment compared to any other asset class. While brokers take the largest fee, the purchase tax, mortgage tax, title insurance, loan origination fee, and legal fees, are just some highlights in a long list of costs that eat away at your real estate investing equation.

When we first started Landa, it was also as a property management company. We hired local onsite teams and built an app for our residents to automate their experience — the residents’ digital toolbox. Instant maintenance order solutions and instant tour booking radically improved their experience. We built a property management company 2.0.

By assuming property management responsibilities, we were able to successfully cut costs for our investors and optimize their overall investing experience. As property managers, we can ensure that every aspect of property management runs smoothly and efficiently.

Property inventory is gated in the broker’s closed database often referred to as the MLS. For access, one must either be a licensed broker or work with a broker and pay transaction fees of up to 6%. This closed database plays a significant role in gatekeeping real estate investing from real people. Landa investors now hold the keys to the MLS which means competitive acquisition and purchase prices for everyone.

Beginning this week, Landa is also a real estate brokerage firm.

We received our brokerage licenses in Georgia, Florida, New York, North Carolina, and Alabama to remove the brokerage fees (buyer and seller) involved in the property acquisition process, gain direct access to the MLS, and send offers automatically based on our underwriting technology. Moving forward, we will continue to expand our brokerage licensing accordingly.

We are confident that our brokerage licenses will improve our acquisition process leveraging economies of scale, and generate further value for our investors as we continue to solidify our position as a disruptive force in the real estate industry. To our investors who are determined to change the landscape of real estate investing — thank you for using Landa to invest in new properties every day!

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Landa Holdings, Inc. ("Landa Holdings") operates the www.landa.app website (the "Site") and the Landa mobile application (the "App")(collectively, the “Platform”). Landa Holdings manages Landa App LLC, Landa App 2 LLC, Landa App 3 LLC (“Landa Issuers”), and raises funds and facilitates the issuance of shares for the Landa Issuers entities through the Platform pursuant to Regulation A under the Securities Act of 1933 (“Regulation A”).

Neither Landa Holdings nor any of its affiliates is a registered broker-dealer or investment advisor. All securities-related activity for the Landa Entities is conducted through Dalmore Group LLC (“Dalmore”), a registered broker-dealer and member of FINRA/SIPC, You can review Dalmore's brokercheck for Dalmore.

Landa is not a bank.

Further, Landa Management LLC, a wholly-owned subsidiary of Landa Holdings, manages Landa Financing LLC (“Landa Financing”), and raises funds and facilitates the issuance of shares for Landa Financing through the Platform pursuant to Regulation A. All securities-related activity for Landa Financing is conducted through Dalmore Group LLC (“Dalmore”), a registered broker-dealer and member of FINRA/SIPC (for more information on Dalmore, review Dalmore’s brokercheck.

‍You should speak with your financial advisor, accountant, and/or attorney when evaluating any offering of securities. Neither Landa Holdings, Landa App, nor Dalmore makes any recommendations or provides advice about investments, and no communication, through this website or in any other medium, should be construed as a recommendation for any security offered on or off this investment platform. Nothing in this material should be construed as investment or tax advice, or a solicitation or offer, or a recommendation to buy or sell any securities. The Site and/or the App may make forward-looking statements. You should not rely on these statements but should carefully evaluate the offering materials in assessing any investment opportunity, including the complete set of risk factors that are provided as part of the offering circular for your consideration.  We urge you to review the applicable offering circular, available here.


All securities offered by the Landa Entities and Landa Financing are deemed “Shares”. Investing in Shares involves risks, and there is always the potential of losing money when you invest in Shares. Past performance is no guarantee of future results. Investments in Shares are speculative and involve substantial risks to consider before investing, outlined in the respective offering materials and including, but not limited to, illiquidity, lack of diversification, and complete loss of capital. An investment in Shares constitutes only an investment in a particular offering and not in Landa Holdings, Landa App, or any of the underlying asset(s). Investors should carefully review the risks located in the respective offering materials for a more comprehensive discussion of risks.

‍
No money or other consideration will be solicited (and if sent, will not be accepted), and no offer to buy Shares of a particular offering can be accepted, and no part of the purchase price can be received until an offering statement filed with the Securities and Exchange Commission (the "SEC") relating to those Shares has been qualified by the SEC. Any such offer may be withdrawn or revoked, without obligation or commitment of any kind, at any time before notice of acceptance given after the date of qualification by the SEC. An indication of interest involves no obligation or commitment of any kind.


Investment overviews on the Platform contain summaries intended for informational purposes only and are not complete. For detailed information, we urge you to refer to the applicable offering circular filed with the SEC. Neither Landa Holdings nor any of its affiliates offers refunds after an investment has been made.

You should speak with your financial advisor, accountant, and/or attorney when evaluating any Shares. None of Landa Holdings or its affiliates, Dalmore makes any recommendations or provides advice about Shares, and no communication, through this website or in any other medium, should be construed as a recommendation or investment advice. Nothing on the Platform should be construed as investment or tax advice, or a solicitation or offer, or a recommendation to buy or sell any securities.The Platform may make forward-looking statements. You should not rely on these statements but should carefully evaluate the offering materials in assessing any investment opportunity, including the complete set of risk factors that are provided as part of the offering circular for your consideration. We urge you to review the applicable offering circulars, available here.

All Shares will be issued in electronic form only and will not be listed or quoted on any securities exchange. After a Series’ offering has concluded, we expect that the Public Private Execution Network Alternative Trading System, or PPEX ATS (the “Secondary Trading Platform”), which is registered with the SEC and operated by North Capital Private Securities Corporation (“North Capital”), will be the only venue available for the resale of Shares. Resales of Shares will be conducted by Dalmore, as a broker-dealer member of the Secondary Trading Platform; provided, however, any such resale of Shares will be subject to federal and state securities laws and the restrictions in the Series’ Operating Agreement, and there can be no assurance that an active market for any Shares will develop on the Secondary Trading Platform, that the Secondary Trading Platform will be available to allow resales of Shares to residents of all states, or that the Secondary Trading Platform will be available at all. For these reasons, investors must be prepared to hold their Shares indefinitely.

All images and figures shown are for illustrative purposes only and are not actual customer or model returns. Landa is not a cryptocurrency app, all monetary values are in U.S dollars and available only to U.S. investors.


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